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The Rec

As a family-focused fitness center, The Rec didn’t need a cliche logo of biceps, leaping figures, or dumbbells - it required much more. How can one logo capture The Rec’s optimistic atmosphere while also placing a needed emphasis on physical movement and fun for the whole family?

The “dash” symbol screams kinetic energy and movement, while also symbolizing progression and upward movement. Combined with an ultra-sporty, custom type face, The Rec’s new logo check all the boxes.

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